We are an organization formed for the purpose of giving voice to the concerns associated with this runaway market. The instant success enjoyed by these new businesses can foster varied reactions and, depending on the source, can be deleterious. CEF wants to make something very clear . . . this industry is about more than providing and, profiteering. To this point, we encourage all members to adopt a principle of social responsibility – the natural offspring of economic prosperity. CEF will focus on a wide range of topics, from political influence to social consequence. With an eye on transforming the governance of cannabis, we can institute economic policies that become the standard of a united industry. The cannabis revolution will certainly have an impact on social norms, prompting citizens to demand responsive enactment from the industry. Rather than wait to react to politically charged and divisive narratives . . . urgent action is called for.